An opportunity is an action-oriented sentence and description that clearly communicates value. It should be an atomic unit of information that requires no reference to others.
Opportunities explain what activity, event, class, program, service, or other resource is available to a person.
Opportunity data structure
The three basic pieces of information an opportunity has are:
- What to do next
What can I do here?
No more than 3-4 sentences. What are the details of that?
What to do next
How do I actually take this opportunity?